SoMedia has the talent, drive, flair, knowledge and experience to make new brands stand out, longstanding brands live longer and faded ones shine once more. Our tagline ‘adding life to brands’ is the centerpiece of our growth and existence. This is not just our Client focused ‘value added’ motto, it speaks to us reaching out and touching their customers. Yes sometimes we shake the status quo, but only because we focus on exceeding the Business Objectives.
Advertising and Marketing
Concept creation for all Media; TV, Radio Print and Mobile: Designing of artwork for press, posters, billboards, flyers etc.; Develop and implement marketing & advertising campaigns; Designing POP materials – shelf talkers, free standing stands, perforated window graphics etc.; Launching new products & services; Sourcing and outsourcing of specialty items and premiums
Social Media
Engagement and core community development on all Platforms: Facebook, twitter, You tube, Linked-in, Email blasts; Marketing Plus will handle the whole package from account setup, posting and monitoring with analytic reports. Web page designs and monitoring;
Public Relations
Promotions; Editorials; Advertorials; Press Releases; Press Conferences; Media launches; Seminars / Exhibitions
Media planning & buying
Print, radio, TV, cinema, outdoor and any alternative media in Jamaica, Caribbean and Eastern Seaboard; Recommend media strategies in planning and buying; Prepare budgets and media schedules for campaigns; Media analysis based on media survey
Mobile
Mobile communications pushing including Text Blasts
Trade Marketing
Experienced at hiring and managing of merchandisers, promoters, and supervisors. Conduct product training; manage events and sponsorships. We currently do this for a world leading brand here in Jamaica and with associates in Trinidad.
DIGITAL
Web design & monitoring, SEO, SEM, Internet advertising
TRADE MARKETING
Hiring & management of Field Specialists, product training, sales force training, management of promotional events and sponsorship
RESEARCH
Focus groups, Mystery shopping, Surveys
Innovative Thinkers
The market place is way too busy and brands are shouting to get a share of voice. So in formulating our Operating Structure we have identified the following key components:
Strategy-Driven. The thought processes are our first steps, however being clever is not enough. Being relevant is more important.
We believe in research. Personal know-how can sometimes haste decisions, however we take nothing for granted.
Years of experience. We guide our clients to new and unique approaches and form impeccable client relation partnerships
We are proud of our reputation. Honesty, integrity and workability. Character counts with us and it is important that our clients identify that.
We’re more responsive and more accessible.
Our clients appreciate the ease with which they can reach any member of our team from the Managing Director to the Graphic Designer.
We enjoy what we do. For us, Advertising, Social Media and the host of services we offer is not a job,
it is our vocation.
Antonette Bromfield
Key Account Manager
Accomplished Account Manager with experience in Jamaica and the Caribbean. Adept at discerning project requirements, timely and efficient management of allocated budgets, while providing best communication strategies. Vibrant personality with excellent communication skills.
SHADEEN JAMES
Client Services & Social Media Manager
A curious mind and analytical flair. Graduated from the University of Technology Jamaica in 2011 with a BBA majoring in Finance and minor in Marketing. She is currently attaining professional excellence and contributing to the success of a cutting edge agency through Client Services and a leadership role in Digital Media.
CAMILLE WILLIAMS
Chief Accountant
Deftly manages the daily accounts never losing sight of the company’s overall financial objectives.
DIONNE MORRIS
Account Executive & Administration
With over 17 years in the communications industry under her belt coupled with winning awards as a brand manager she is a key support and help in coordinating projects.
She is also the backbone in the admisnitrative running of the office.
Nordia Henry
Client Services & Social Media Executive
Over 10 years’ experience in the advertising industry exposed to both print and electronic media. She has a the unique ability to write for all advertising media. People oriented, driven, and creative are attributes that makes her our Chief Projects Coordinator.
A graduate of Northern Caribbean University, with a BA degree in Mass Communications.
ROSEMARY MARTIN
Client Services, Social & Traditional Media
A Bachelors of Science Degree in Marketing coupled with being a certified Event Planner has positioned her analytical and research driven mind behind our media forefront.
She also brings much flair and creativity to the Marketing Plus Team.
RACHEL WEBSTER
Social Media Executive & Copywriter
Holding a Bachelors Degree in Integrated Marketing Communication has made her relative to our operations.
With her ingenuity and passion for writing she is key to our Social Media team and content management.
Nakia Hylton
Accounting Officer & Client Services
Trained in the science of Accounting but
a Marketer at heart. Even though she is trained in the science of Accounting, she is a Marketer at heart.
Her superb organizational capabilities allows her to straddle both worlds as she assists with both our daily accounts and marketing reports.
